Job Description

Position Title: Senior Vice President of Sales - Premium Electric RV Brand

Location: United States (Remote with travel)

Employment Type: Full-Time

Compensation: Competitive base + performance bonus + equity options

Position Overview:

We are seeking a highly experienced, strategic, and execution-oriented Senior Vice President of Sales to lead and establish our go-to-market sales strategy. This leader will spearhead the development of a multi-channel distribution model, with a focus on RV dealerships and alternative high-end retail pathways. The ideal candidate has deep experience in the U.S. RV industry, a strong network of dealer relationships, and a proven track record of bringing new RV products to market.

Key Responsibilities:

• Develop and implement the national sales strategy, distribution plan, and revenue goals
• Build and lead relationships with RV dealership groups across the U.S., especially in high-income, outdoor-enthusiast markets
• Evaluate and recommend sales channels (dealer vs. DTC hybrid models) based on margin, scalability, and customer experience
• Provide market insights, dealer economics, and retail pricing strategy to shape our business model
• Recruit and manage regional sales reps or partners as the business scales
• Collaborate closely with marketing, product, and operations teams to ensure alignment on go-to-market and brand positioning
• Represent the company at key industry trade shows and dealership conferences

Qualifications:

• 10+ years of experience in RV or powersports industry sales, with senior-level leadership at a manufacturer or distributor
• Deep understanding of dealership operations, dealer margin structures, and customer buying behavior
• Proven success launching new products and establishing dealership distribution across the U.S.
• Strong network of RV dealers, especially in the premium/luxury segment
• Entrepreneurial mindset with the ability to thrive in an early-stage environment
• Passion for outdoor recreation, EV technology, and innovation

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