Job Description

Gulf Allstate Beverage Company

Position Description – On Premise Sales Representative

Reports to: On Premise Area Sales Manager

Position Objective:

The On Premise Salesperson is responsible for improving the sales of company products in each assigned account.

Description of Physical Tasks:

Keep equipment and vendors clean. Place product on hand truck or dolly (approximately 20 to 50 lbs per case). Pushes/pulls hand truck to machine or shelves and loads appropriate Gulf Distributing Company. Climbing in and out of vehicle and proper lifting techniques.

Responsibilities Include:

• Conduct a complete sales call on all assigned accounts on the proper day and in the established sequence.
• Sell and merchandise all beer, wine and non-alcoholic products in accordance with the standards of Gulf Distributing Company.
• Work with all your retailers to equalize order quantities between their scheduled deliveries.
• Ensure all paper and permanent Point of Sale is used in the proper manner and quantity.
• Use you sales history data in each account as a selling tool. Ensure that all products are reviewed on every sales call to prevent out of stocks and call-ins.
• Request one additional placement, promotion/feature, sign, static, price reduction, etc. on each sales call.
• Keep marketing plan and all tracking charts updated daily.
• Actively participate in all incentive programs.
• When necessary call back on accounts to assist or complete the merchandising of delivered product.
• Prepare for the Delivery Driver/Merchandiser the P.O.S. materials they will need to properly service your accounts on the next business day.
• Prepare all presold accounts for the next scheduled delivery.
• Sell adequate amount of Gulf Distributing products to assigned accounts to ensure no Out of Stocks until next scheduled delivery.
• Maintain a positive working relationship with the owners, managers and employees of your assigned accounts.
• When possible avoid retailer contacts during their busy times.
• Be aware of all competitive activity and opportunities to increase sales in your assigned accounts.
• Check and note pricing on all competitive products to ensure parity.
• Pursue new placements and lower PTC’s on all special promotions or new everyday lower prices on the products you sell and merchandise.
• Request competitors’ space for new placements or for expanding your existing placements.
• Attend and conduct on-premise promotions with-in your assigned account base according to Gulf Distributing Company guidelines which includes displaying our Responsibility Initiatives.
• Advise and train the retailers and their employees in the proper methods of selling, merchandising, and pricing of the products you supply to them.
• Demonstrate a sincere interest in the business success of each account that is assigned to you.
• Maintain open and clear communications with the owners, managers, and other employees of Gulf Distributing Company.
• Maintain open and clear communications with the owners, managers, and other employees of all your accounts.
• Report to your Area Sales Manager all new competitive activity in your accounts.
• Forward to your Area Sales Manager immediately all competitive price information.
• At sales meeting, share information with the other employees that will benefit the company.
• Have your orders available for downloading at the assigned times.
• Communicate to the Deliver Driver(s) the tasks they need to perform regarding, promotions, placements, POS, and other duties.
• Ensure proper stock rotation is in effect in all your assigned accounts.
• When necessary have close dated product returned to the warehouse for re-delivery to another account that can sell it prior to going out-of-date.
• Always be aware of code dates and have product that is out-of-date swapped.
• Ensure that all packages are sellable and have damaged product swapped or re-packed.
• Keep your vehicle clean and orderly at all times.
• Ensure your vehicle is serviced at regular intervals and repaired when necessary to minimize breakdowns.
• Dress and maintain your personal appearance in a professional manner and according to company policy.
• Properly operate, protect from damage, and return all equipment that has been issued to you (i.e. radios, hand trucks, vehicles, etc.).
• Conduct all your activities within the guidelines of all company policies and procedures.
• Report immediately to your Area Sales Manager of any traffic violations, on or off duty that may affect your insurability.
• Conduct all of your activities in accordance to the local, state and federal liquor control regulations.
• Report all accidents and injuries immediately to the Area Sales Manager.
• Perform all work activities in accordance to the safe work practices, policies and procedures.

Equal Employment Opportunity Policy: Gulf Distributing Holdings, LLC is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

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